The campaign is structured around three subjects dedicated to three dimensions of the Spring–Summer 2023 collection: the 'Fashion' world, which presents garments and outfits inspired by the season's trends, highlighting the eclectic style of Antony Morato collections; 'Suits', which encompasses the brand's formal suit designs with slim silhouettes and bold colours such as indigo blue, sky blue and sage green; and finally 'Denim': a celebration of the iconic jeans which emphasises the different fits by pairing them with simple white T-shirts in an essential look worn barefoot.

The campaign images depict groups of men against a white background, from various ethnic groups and immediately conveying a strong interaction: dynamic scenes that emphasise an international masculine concept, complex in its diversity but with a highly defined spirit of belonging and sharing the same values. For these contemporary protagonists, the group becomes the natural dimension of experience and expression because it does not erase the individual but rather enhances it.

They are confident, curious, metropolitan men with their own character and unique roots who recognise in the group the same feeling, the same cultural references and the same ease in expressing their personality, which emerges spontaneously and decisively.

The planes of the images change, tightening or widening on the subjects, reaffirming an idea of dynamism and modern collectivity in which individuality finds its full meaning in group unity.