Antony Morato, the Italian men’s fashion brand, announces the positive results achieved during 2023 and begins to design an ambitious vision for 2024.
2023 was a year of steady growth, with total sales reaching 76.2 million euros. This result has been supported by a series of targeted strategies, which have affected the three main sales channels: wholesale, retail, and e-commerce.

Compared to the retail channel, in 2023 the company carried out an important plan to renew the layout of its stores. The new layout is characterized by a clean design and a few contrasting elements, which make the space functional to a quality customer experience, an aspect that has very positively influenced the sales results for the company.

During 2023 the network of stores has been enriched with 9 new stores distributed in 6 countries and the expansion plan continues in 2024: the brand has planned 8 new openings including a second store in the center of Milan, the fourth store in Colombia and the first store in Bilbao.

The progress of the online channel has been particularly significant and the eshop continues to grow significantly (+11% vs LY) year by year, confirming itself as a distribution channel with many possibilities for improvement. A plan of strong push to the marketplaces is inaugurated in the last months of 2023 and will continue in the year in course, with the objective to carry the total performance of all the online section to double the gain within the year.

With regard to the company operations and the services offered, through a restyling of the B2B online platform, we continued to work with the aim of perfecting delivery times and facilitating replenishment operations, to meet the needs of retailers.