Antony Morato presents the Junior SS24 collection, which, as usual, draws on the same thematic inspiration as the men's collection: a journey through space and time.
It features three decades of reference, the 1970s, 80s and 90s, three international metropolises, Osaka, Seattle and Malibu. This combination of distant influences is coordinated by the DNA of Italian taste and style, which serves as the cornerstone of the entire line. The Junior collection is replicated from the men's line in the same way, creating an Antony Morato "mini-me".
The collection captures influences and trends from the international contexts of the cities it is inspired by. For each of these, it brings a concentration of distinctive features that determine the mood of this new summer season: bold, bright colours, neon shades and abstract, floral and geometric prints, combinations of natural and technical fabrics that lend depth to the garments.
As with the men's range, the brand's Junior collection also reaffirms its stylistic concept by offering reinterpretations of evergreen items typical of men's clothing in a "mini" format, guaranteeing boys and teens absolute freedom to express their taste and creativity by mixing and matching different items to create a personal style from a young age.
It includes cargo trousers and light bomber jackets, but also formal proposals with clothes that can be worn for special occasions or coordinated with casual garments, such as sweatshirts and joggers, to give a touch of style to everyday clothing.
The junior line by Antony Morato can be worn by boys and teens from 4 to 16 years old and presents a range that spans all categories of clothing, from items with a decidedly more fashionable look – such as suits and shirts – to products with a sporty vibe, like sweatshirts and printed T-shirts. They are all designed to meet the needs of the young men who wear the brand to combine comfort and practicality with a distinctive touch.
The Junior collection is solely distributed through the wholesale channel with a network of around 500 retailers internationally. 60% of the total turnover comes from Italy, and 40% is from abroad.
